Subtitles can help your non-native viewers understand a concept or even learn a second language. For example, subtitles can add comical value to a passive-aggressive comment mentioned by a background character in a video by transcribing the slightly audible comment to text. They can help you communicate information in presentations, explainer videos, story videos, tutorial videos, and many other kinds of media. Why should I use those subtitles? Subtitles can add value in 2 main areas: This brings us to another important question that might be lurking in your head right now… Most times those subtitles at the bottom of the screen are shown in Times New Roman or a similar-looking standard font, or as a sort of commentary in a video used to emphasize humor or key points. What are subtitles and why you should use them? I think the below image really showcases the storytelling power of fonts and why it’s so important to use them wisely and purposefully. How many times do the baking tutorial videos on Facebook with their family-friendly cheerful music end up sending totally unintended corporate vibes by using Arial font subtitles? In doing so, they completely fail to reinforce their brand’s unique character in our crowded social feeds. Using Custom Fonts in Subtitles to Tell Your Story More Effectively These overlays can take on a variety of different forms, such as text, animated graphics, and custom fonts to give your video more personality. In the most basic sense, video overlays are a piece of footage being laid over another piece of footage. Thankfully, there is a wide collection of uniquely-created custom fonts to save you here on Creative Market! There are thousands to choose from to fit any occasion or purpose that you can think of. Some of the default fonts include Comic Sans or Arial, for example. We’ll cover adding titles, subtitles, fancy video overlays – MOGRT files, and how to achieve all of this using Adobe Premiere Pro.īut first, let’s cover some of the basics:Ĭustom fonts are fonts specifically designed for a particular purpose and in that sense, they’re usually more creative and unique looking than the typical, preinstalled fonts that come with your computer by default. This tutorial will provide you with tips and tricks on how to make your video content stand out amongst all the noise online.
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